History of the Chrysler Logo

Chrysler has been a staple of the automotive industry for decades, and the iconic Chrysler car logo has gone through a few changes throughout the years. What is the history behind the Chrysler car logo? Lee’s Summit Dodge Chrysler Jeep Ram has all of the details about how the symbol has evolved over time.

In 1952, the Chrysler company was founded with what was left of the Maxwell Motor Company. Just a few short years later in 1928, Chrysler had acquired Dodge Brothers and Fargo Trucks and expanded even further by adding the Plymouth and DeSoto brands to the lineup.

Initially, the Chrysler brand was designed to compete with Cadillac and Lincoln. Chrysler’s founder wanted a logo that had a luxurious aesthetic, so two different designs were created in 1924.
The first logo design featured a wax seal emblem and blue ribbon, while the second was a silver winged figure that would be located on the radiator of new Chrysler vehicles. The idea was that the wings, representing the speed of Roman god Mercury, and the wax seal emblem would both be used independently. However, this quickly changed in 1930, when elements of each design were combined to create a new logo.

Not long after, in 1940, Chrysler once again decided to alter their logo. This time, the design featured a heraldic shield as well as a crown. The original designs were incorporated into this new Chrysler logo. Over the next few decades, Chrysler continued to make small changes to this design while keeping the same symbolism and theme.

Additionally, Chrysler also debuted its iconic Pentastar emblem, which primarily remained just a symbol of the company. It could be still found on the hoods of a few models, though. This emblem is still in use today.

In 1980, Chrysler thought their logo was in need of a refresh, so they eliminated the heraldic shield and went back to a wax seal surrounded by silver wings. When Chrysler was acquired by Fiat, the logo was redesigned again, and this time the wax seal was eliminated and the design of the wings was modernized. The word “Chrysler” was added in capital letters.

The Chrysler logo is just a small part of this brand’s long history. Own a piece of history today when you select any of the outstanding Chrysler vehicles in stock at Lee’s Summit Dodge Chrysler Jeep Ram. From the luxurious Chrysler Pacifica to the spacious Chrysler 300, we’ve got what you’re looking for. Contact us today with any questions.